Posts Tagged ‘365 Ad Campaign’

SB 810 Sent to the Assembly for Hearings

January 30th, 2010

On January 28, Senate Bill 810 (Leno-S.F.), a bill that guarantees affordable health insurance for all residents of California, passed the full Senate on a vote of 22 to 14.  This bill passed because of the long-term and arduous work of activists like you.  For that, we thank you.  Since the Senate vote, many of you have called and asked, “What’s next?”

Next, the bill is assigned to the Assembly Health Committee.  In the coming weeks we will know when the bill is scheduled for a hearing.  According to the official Assembly calendar, SB 810 must pass the Health Committee by July 2.  After passing the Health Committee, it will be sent to the Assembly Appropriations Committee for a hearing.  It must pass Appropriations by August 13.  Finally, it must pass the full Assembly by August 31 at which time the bill is sent to the Governor.

We have much work to do.  We will ultimately need 41 votes on the Assembly floor for passage.  Although we have successfully passed SB 840 (the former number of SB 810) twice through the Senate and Assembly, only to have Governor Schwarzenegger veto it twice, this time around there is a new political dynamic in play.  Beginning last week, the Republicans are aggressively fighting the legislation and are presenting verifiably false information to reporters.  Unfortunately, most reporters are letting the lies go unchallenged and report the lies as fact.  This is why we have much work to do.  We must overcome the false propaganda and continually educate ourselves, our colleagues, friends, neighbors and families and, of course, our Assembly members.

During the coming months, the OneCare Campaign will provide you with up-to-date information, Action Alerts, and things you can do to help grow our movement and educate fellow Californians.  As part of our educational campaign, starting March 1, a 30-second video ad that will highlight a fact about single payer health care, will be emailed to you each day for a year!  Stay tuned.  The ads will feature your friends and neighbors as well as famous celebrities.  By the end of the Ad Campaign, our legislators  and you will have received 365 educational messages.  You can help make our ad campaign “go viral” which will create the largest grassroots ad campaign in history.

Finally, thank you for your financial support.  You have made the difference.  We know we can count on you which is why we know that WE WILL WIN!

Leno's Single Payer Health Insurance Legislation Wins Senate Vote 22 to 14

January 28th, 2010

California OneCare Campaign
Reveals Massive Netroots, Grassroots Campaign

By a vote of 22 to 14, the California Senate today passed historic reform legislation, SB 810, that calls for sweeping changes in the financing of health care.

Under the bill, authored by Senator Mark Leno (SF), all residents would be covered by a true universal health care system, which would pay for all needed health services utilizing a “single payer” insurance system. Most residents would be required to pay into the system and all would be covered, with no additional co-pays, deductibles or exclusions for pre-existing conditions.

Comprehensive reform. Under SB 810, private insurance companies would be replaced by one non-profit health insurance fund. All services, including prescription medications and equipment would be paid by the single fund – hence the term “single payer.”  All California residents will be covered with comprehensive, universal coverage for all necessary health care including doctors, hospital, medications, mental health, medical equipment, dental, eye care and more. Under the SB 810 legislation, hospitals and doctors would continue to operate privately, while insurance would be financed publicly.

SB 810 is expected to be revenue neutral to the state and cost most businesses and residents less for the most comprehensive health care reform plan ever offered Americans.

A strategic Plan to WIN. Sponsors of the bill applauded the Senators who supported this victory and outlined coalition plans for a massive multimedia grassroots educational campaign to pass the bill through the Assembly later this year.

One key component of the campaign will be an historic multimedia advertising campaign that will feature a new 30-second TV spot every day for a year starring celebrities, political leaders, health care activists and victims. Some 60 spots have already been produced, featuring Lily Tomlin, Paula Poundstone, Elliot Gould, Ed Begley, Valerie Harper, Connie Stevens, Tracy Newman, Ken Howard, Ed Asner, Sheila Kuehl and more. Supporters will be invited to submit their own versions.

Massive Grassroots Education. Kicking off on March 1, the 365-day ad and grass roots organizing campaign will gain momentum during the most tumultuous political period in decades, including a key state primary and the November election for Governor, Senate and Assembly seats. The goal of the campaign is to achieve passage and approval of the legislation by a two-thirds super majority of legislators in order to pass the financing legislation to implement SB 810. Similar single payer bills were passed twice by a 62% majority of the California legislature only to be vetoed by Governor Schwarzenegger.

Californians will be invited to get active on line or join neighborhood events to educate others about the benefits of this major reform of our health care system. Leaders expect that California’s success with a single payer system will lead other states to adopt it as well.

California OneCare and the 365 Ad Campaign are a project of Health Care for All-California and supported by single payer advocacy groups nationwide.

Can a TV Ad Campaign Change the History of Health Care?

October 27th, 2009

Watch this PREVIEW SPOT

Then share it with 10 friends
and get them on board!

Check out this Sneak Preview of one of 365 TV Ads we plan to produce and distribute-one new spot every day for a year -- each  promoting the enactment of Senate Bill 810, single payer health care for Californians.

The campaign has been rescheduled to kick off in mid-February, 2010 as SB 810 legislation is reactivated. A new spot each day will run through California’s Election Day, November 2, 2010 and beyond. Ads will be distributed by email to millions of supporters and groups and run on broadcast media in selected cities in California.

We think you and your FRIENDS will agree that our 365 Ads will make history.

Along with Lily Tomlin, several Hollywood celebrities have already shot ads including Elliott Gould, Paula Poundstone, Ed Begley, Mary Kay Place, Laraine Newman, and David L. Lander. Even more are interested in participating--Sally Field, Ed Asner, Penny Marshall, Cindy Williams, Stephen Collins, Teri Garr, Kathy Najimy, Fred Willard, Sheila Kuehl and many others. Our goal is to finish 60 spots before February, and we need your help.

A $50 Donation puts your name on our TV AD PRODUCER LIST!

Most production services are being donated, but we must raise about $500 per spot to cover post production expenses for the first 60 spots. So, we’ve decided that any donor of $50 or more will be listed as a “365 TV Ad Producer” next to the name of the celebrity featured in the ad. The 365 TV Ad Producer List will be spotlighted on our website.

Also, $500 donors can have their name listed alone -- next to the name of the celebrity ad and $5,000 donors will be listed next to 10 celebrity ads. You can use the usual “DONOR” page on our website for safe, secure on-line donations or send a check to the address on this Donor page. The page will take convenient monthly donations, too.

Our single payer movement is growing every day with great people just like you!

Please share this spot with 10 friends, including potential major donors, won’t you? Strongly urge them to sign our petition on-line.

Finally, a profound “Thank You” to San Francisco Senator Mark Leno, our dynamic author of SB 810. We’re also excited to have such great allies as Lily Tomlin, the Entertainment Task Force for Single Payer, the Screen Actors Guild Foundation, and, of course, you.

With your help, we know WE WILL WIN!

Andrew McGuire
Executive Director, Health Care for All-California /CaliforniaOneCare.org Campaign
Andrew@californiaonecare.org

Ernestine on Bill Moyers Journal

July 23rd, 2009

The 365 Ad Campaign is working!

Last Friday evening, July 24th, this California OneCare spot featuring Ernestine appeared on Bill Moyers Journal at 9 PM on PBS.

This is only the beginning. Many Hollywood stars and celebrities are willing to do more spots, but we need your help! Become a 365 Ad Producer by donating $50 today and have your name listed next to the name of a celebrity.  We hope to have 60 new spots with 60 new celebrities ready to go by November 1st, so your donation in any amount would be extremely helpful.

As this broadcast of Ernestine on Bill Moyers Journal shows, this is how we’re going to make the media take notice of single payer universal health care. Spread the word, and give us a hand!

Andrew McGuire
Executive Director
Health Care for All-California and The
California OneCare Campaign

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